An experimental series of photographic stills rendered to facilitate expectations of speed in a state of idleness. The work communicates modern day experiences of speed as a paradoxical element which contributes to notions of progression into the future, and the future as it was imagined in the past.
Through long exposure photography as well as the use of light projection, I am able to provide an experience for viewers that can facilitate a conversation about our present-day emotions of both technology and the speed of things and whether or not we have to take the opportunity to slow down.
I wanted to create a brand identity for someone I admired for a really long time. As a second-generation Korean American, I also hold conflicting ideas about cultural norms, practices, and expectations. What I appreciate about Roy is his ability to take his unique experiences and go outside of the established norms, creating a new path for himself so that others may follow.
The Design:
The typography is based on 17th-century manuscript lettering, characterized by the drastic contrast between thin and thick lines. The designer sets the letters of this typeface on an isometric grid, which brings it into the modern context. Within the typeface, lies a relationship to the visual language of Los Angeles and it's culture. You can see examples of it ranging from the LA times logo down to car club plaques in the rearview windows of lowriders.
I use a unique hue of orange, which can represent the crazy and over the top styles of candy paint jobs you will often see on cars and car clubs. The use of dark grey is used to create a backdrop for the orange to stand out, and by creating high contrast, it allows for easy legibility.
The constant layering of type and photos directly reflects Roy's ability to blend different cultures by creating complexity and layering of his foods. I use the simple forms of the typeface Unicaa Haas Grotesk to support the stylized forms of blackletter type balances out the identity.
It's a concept and an idea, but one that I hope sheds light on who Roy might be, I will continually follow him as his career develops, and so hopefully will the logo.
Type: Ozymandias, Neue Haas Unica
A continued exploration of speed, this is a photographic journal and process book intended to explore the vast city that is Los Angeles.
Restructuring the idea of Autopia first posed by Reyner Banham in The Four Ecologies and it's contrast to the city's current state. I chose to emphasize the mundane aspects of the city and aspects of city life that have been born out of our own needs which separate the object from it's intended use. To think about the future of transportation, I believe we have to embrace that which is the present.
The book issued is a week-long photographic expedition in order to see the things I might not normally see on a drive but also capture the distinct nature of Los Angeles.
Take your time is an experiment of motion in time. Using Processing, I wanted to enable viewers to take a moment and enjoy the complexities of life and how if we just take the time to slow down, the picture will become clear.
Red, blue, and green light fixtures inside of the geodesic dome, create white light in the center when they are combined. This white light is activated when participants enter the dome. Their bodies create an occlusion, or absence of light rays as they move through the space, making shadows of complimentary colors. The movement within the space creates an optical, multi-colored experience for viewers admiring the work from the outside.
The structure, the participants, and the viewers unite towards a shared goal of doing things not only for themselves, but for each other. We want to provide an opportunity for participants to see how their actions affect the world outside their own - parallel to how our individual efforts toward sustainable resources affect the well-being of our global ecosystem.
Our team was able to create a space for attendees by reconstituting a form through recycled materials, allowing for intimate interactions amongst a sea of open space. We repurposed fiberglass scraps that had just enough translucency to provide shade from the sun during the day as well as an interactive light show at night. The structure is based on Buckminster Fuller’s geodesic dome, using easily recyclable PVC pipes that were both structurally sturdy as well as economically friendly.
Artists: Alberto Lerdo, Dasha Orlova, John Park
Photo: John Park
Video: https://www.youtube.com/watch?v=xemCsiAA728&feature=emb_title
Titanium, a superior metal used in many aspects, provide a remarkable power to weight ratio has made it a remarkable material for uses in architecture, products and fields of the automotive industry. Titanium also has unique oxidation properties that differ from any other metal which can also be produced through applying varying levels of heat.
This piece serves to engage in the unique materials as a means of capturing information and using it as a narrative element. Although the precision of the materials precede the inherent structures of meaning, my intent is to provide meaningful discussions between the materials and viewer in hopes that the viewer might be able to see something in a new light.
UCLA's Design Media Art's department encompasses many fields and many mediums. The fluidity of each medium intersecting another called for an organic material but structure as well. Using the methods of Cymatics represented a sense of order within chaos, a perfect match for the departments experimental structure.
This comprehensive guide to support global views. The Los Angeles Guide to World Cities was created to give a glimpse into a world behind an Angeleno's eyes. Included in this book is 10 chapters that make comparisons of urban cities all over the world to those in our own back yard in order to draw connections and new insights into a world and a lifestyle completely new to us.
It is time to change people’s minds about moving home after graduation. Sure it might not be the ideal situation, but it shouldn’t be seen as a bad decision either. There are perks to living at home, and while they may not include grandpa’s tendency to relieve his flatulence at the dinner table, they do exist.
For these reasons and many more we have created ‘The Boomerang Generation’s Survival Guide: How to live back at home.’ This guide aims to help the recent grad work through the difficulties of living at home, while highlighting all of the good. It strives to change the negative mindset.
Dream Team: Vlada Syrkin, Alex Melton, John Park
Held embrace is a more intimate approach to a design objective, creating a scene portraying the word "squeeze." It is a short glimpse into the actors mind and his emotions, free of any competition with words, color or time.
"Empowering communities to inspire healthy relationships and prevent teen dating violence one decision at a time."
In the summer of 2014 I was brought on to join a team of expert designers at Peace Over Violence to construct a campaign for a LA2050 grant. I was tasked to help the team conceptualize, produce and finalize the message of teen dating violence, in order to further our cause. During the short amount of time, we were able to successfully create the branding that would help spark a conversation through the most powerful communicatin tools amongst the youth today, social media.
The Campaign:
The campaign was developed by youth leaders with the mentorship of Peace over Violence staff in Summer 2013, and further developed in Summer 2014. It aims to educate the youth on aspects of a healthy relationship, empower them to be active upstanders when they hear and/or see violence, and engage them in community organizing and mobilization around preventing teen dating violence.
The MAKE A CHOICE Campaign also works to target parents, educators, school district members, and other adult allies. Its goal is for adults to make the choice to believe in youth and support them in their endeavor to end teen dating violence, and to provide appropriate services and assistance to youth affected by dating abuse.
The Logo:
The logo is derived from the iconic “hashtag” popularly used in most, if not all, of today’s social and other media outlets. The developed logo design features a strategically placed speech bubble, carefully crafted to both (a) signify the campaign’s utilization of periodical hashtags to spark conversations on the issues presented, and (b) be used as a grassroots stenciling tool that anyone advocating the cause can adopt and employ.
The bold imagery and hashtag directive is designed to capture the viewers’ attention in an instant—and invite them to search for #MakeaChoice and be connected to an interactive stream of conversations, imagery, educational content, and a campaign activism toolkit.
A continued exploration of Autopia lead me to frame the participants and workers that contribute to automotive industry. In this case, they were workers at a gas station or owners of a small body shop. I wanted to showcase these people and portray how the smallest gears can throw off the entire balance of an entire machine.
A quick collection of tests done to create a book cover for Dave Egger's "Heartbreaking Work of Staggering Genius." The presentation came in the form of a casual yet assumed whimsical nature of a zine which portrays a passage of time and progress, much like the development of the character in the book.
A modeling exercise, in which I chose to create the pure and uninterrupted lines of a Porsche. This allowed me to dive deep into how the shapes and curves were formed and how they interect with each other.
Taking inspiration from motion graphics, this was an experiment to see what branding a new campaign would be like. Using my metaphorical community that brings together like-minded car owners, I created the visuals that could be used to market to the individuals in the automotive industry.
The redesign for the Bergamot Station Cultural Art Center. Once served as a ice-making plant, the station became an abandoned plot of land which with the help of the city and an individual named Wayne Blake turned it into a melting pot for local artists and galleries all gathered into one area.
The sites redesign hopes to prioritize the inhabitants by creating an interactive map for users to quickly access exhibits, times, and admissions info for each gallery. Using a modular grid, I was able to highlight the important updates and news for easy access on the site.
In Depth:
With the user in mind, all the information regarding each gallery info and exhibits are placed on the landing page. This information is generated by the position of the mouse over any block on the map which corresponds to both the actual location and an image of what the current exhibit holds. This feature creates a pleasurable experience in that the visitor does not have to leave the home page. Here they can find most of the information they came looking for in regards to any info about each gallery. They can also opt to jump to an enlargement of one page which can give some more information such as events and exhibitions on any specific gallery.
The drop-downs are useful in that it can provide quick access to any of the things listed and is also there to provide a sense of familiarity.
If one choses to do so, when scrolled down, the user has a much more traditional layout of information regarding exhibitions, events and other info.
The hope of this webpage would be for users to engage with the iteractive map which can provide most of the information and allow for a more rewarding experience. One can also just chose to just play around and flip the boards which end up creating a much more vibrant website.